Browsing Τμήμα Διοίκησης Επιχειρήσεων και Δημόσιας Διοίκησης / Department of Business and Public Administration by Subject "Environmental factors"
Now showing items 1-1 of 1
-
Article
The international marketing environment: Textbook content versus educators' views
(2007)The article analyzes the content of 18 international marketing academic textbooks with regard to factors comprising the global marketing environment. Three broad categories of factors are identified, the macro (i.e., ...