Browsing Τμήμα Διοίκησης Επιχειρήσεων και Δημόσιας Διοίκησης / Department of Business and Public Administration by Subject "Industrial marketing"
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Article
Exporter-importer relationship quality: The inhibiting role of uncertainty, distance, and conflict
(2006)The article examines the impact of uncertainty, distance, and conflict on key elements comprising the quality of the relationship between U.S. industrial exporters and their overseas customers. Information received from ...
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Article
Industrial manufacturer - Customer relationships: The discriminating role of the buying situation
(2004)An attempt is made to establish a link between the alternative buying situations that an industrial seller may encounter and the atmosphere governing working relationships with customers in each situation. Based on a study ...