Browsing Τμήμα Διοίκησης Επιχειρήσεων και Δημόσιας Διοίκησης / Department of Business and Public Administration by Subject "Products and services"

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    • Conference Object  

      A model of product design and information disclosure investments 

      Markopoulos, Panos M.; Hosanagar, K. (Affiliation: Business and Public Administration, University of Cyprus, P.O. Box 20537, Nicosia, CY-1678, CyprusAffiliation: Wharton School, University of Pennsylvania, 3730 Walnut Street, Philadelphia, PA 19104, United StatesCorrespondence Address: Business and Public Administration, University of Cyprus, P.O. Box 20537, Nicosia, CY-1678, Cyprus, 2013)
      As information availability for products and services is increasing and as consumers engage in more online search prior to purchase decisions, it is becoming more important for firms to know when to invest to reduce consumer ...
    • Article  

      Reducing buyers' uncertainty about taste-related product attributes 

      Markopoulos, Panos M.; Clemons, Eric K. (2013)
      It is becoming increasingly important for firms to know when to take steps to reduce buyers' uncertainty about products and services. This paper focuses on investments that firms can make to reduce buyers' uncertainty about ...