Browsing Τμήμα Διοίκησης Επιχειρήσεων και Δημόσιας Διοίκησης / Department of Business and Public Administration by Subject "competitiveness"
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Article
Dynamic capabilities driving an eco-based advantage and performance in global hotel chains: The moderating effect of international strategy
(2015)Building on the dynamic capabilities theory, a model of organizational capabilities driving an eco-based competitive advantage and performance in the global hotel industry is tested. Data obtained from 102 hotel chains ...
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Article
Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance
(2013)Building on the resource-based view, we develop a model of drivers and outcomes of environmentally friendly marketing strategies in the Greek hotel sector. Data collected from 152 hotels reveal that possessing sufficient ...