Browsing Τμήμα Διοίκησης Επιχειρήσεων και Δημόσιας Διοίκησης / Department of Business and Public Administration by Type "Book Chapter"
Now showing items 1-20 of 71
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Book Chapter
An Analysis of the Environmental Claims Made in International Industrial Advertisements
(Springer, 2015)Increasing pressures on preserving the bio-physical environment have motivated many firms to use advertising as a means to communicate an eco-friendly image and/or address specific ecological problems. However, a growing ...
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Betrayal Intention in International Business Relationships: Temporal and Contractual Moderating Effects (An Abstract)
(2017)Betrayal is a very common, but relatively under-researched, dark side phenomenon in interfirm relationships that warrants investigation. We propose a conceptual model of the factors reducing betrayal intention in ...
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Born global or simply rapidly internationalizing? Review, critique, and future prospects
(Edward Elgar Publishing Ltd., 2012)
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Channels of distribution in foreign markets
(International Publishing, 1990)
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Complex thought, simple talk: An ecological approach to language-based change in organizations
(2011)
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The Configurational Approach to Linking Strategic Human Resource Management Bundles with Business Performance
(Rainer Hampp-Verlag, 2009)
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Controlling Currency Risk with Options or Forwards
(Springer, 2007)
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Controlling currency risk with options or forwards
(Springer International Publishing, 2008)
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Drivers and Outcomes of an Eco-Friendly Tourism Attitude and Behavior
(Springer International Publishing, 2016)
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Book Chapter
Environmental service operations: Challenges and opportunities
(World Scientific Publishing Co., 2012)This chapter discusses the challenges and opportunities surrounding environmental operations in the context of services, the challenge of integrating environmental and quality practices, and how their successful integration ...
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Book Chapter
An Evaluation of Trends in Environmental Advertising
(Springer, 2015)Recent evidence has shown that green advertising has grown exponentially in the last two decades (Futerra 2008), becoming the driving force behind increasing public awareness of ecological issues and skyrocketing demand ...
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Exploring the theoretical foundations of the exporter-importer relationship research
(Edward Elgar Publishing Ltd., 2014)
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Fifty Years of Empirical Research on Country-of-Origin Effects on Consumer Behavior: A Meta-Analysis
(Springer International Publishing, 2016)Country-of-origin (COO) effects, defined as the influence of foreignness of products/services on consumer choice behavior (Samiee 2011), has been one of the most frequently investigated topics in the field of international ...
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Book Chapter
From Agility to Antifragility: Coping with the Unknowable
(Cambridge University Press, 2018)