Browsing Τμήμα Διοίκησης Επιχειρήσεων και Δημόσιας Διοίκησης / Department of Business and Public Administration by Author "Balabanis, George"
Now showing items 1-3 of 3
-
Book
Developments in export marketing
Balabanis, George; Theodosiou, Marios; Katsikea, Evangelia S. (Emerald Group Publishing, 2004)
-
Article
Export marketing: developments and a research agenda.
Balabanis, George; Theodosiou, Marios; Katsikea, Evangelia S. (2004)
-
Article
Guest editorial: Export marketing: Developments and a research agenda
Balabanis, George; Theodosiou, Marios; Katsikea, Evangelia S. (2004)Export marketing research over the last four decades has covered a number of theoretical and practical issues such as standardisation and customisation, export development processes, barriers to exporting, export performance, ...