Browsing Τμήμα Διοίκησης Επιχειρήσεων και Δημόσιας Διοίκησης / Department of Business and Public Administration by Subject "Key indicator"

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    • Article  

      Reducing buyers' uncertainty about taste-related product attributes 

      Markopoulos, Panos M.; Clemons, Eric K. (2013)
      It is becoming increasingly important for firms to know when to take steps to reduce buyers' uncertainty about products and services. This paper focuses on investments that firms can make to reduce buyers' uncertainty about ...