Browsing Τμήμα Διοίκησης Επιχειρήσεων και Δημόσιας Διοίκησης / Department of Business and Public Administration by Subject "Literature review"
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Article
Corporate social responsibility in international marketing: review, assessment, and future research
(2016)Purpose – Although corporate social responsibility (CSR) has been an issue of major concern for marketers for more than half a century, only recently has it attracted the attention of international marketing researchers. ...
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Article
Research on the Import Activities of Firms 1960-2010: Review, Assessment, and Future Directions
(2013)• The article presents the findings of a comprehensive review of 321 import-related articles published in business journals and books during the period 1960-2010. • Using a content analysis, the articles were assessed on ...
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Article
Standardization versus adaptation of international marketing strategy: An integrative assessment of the empirical research
(2003)Despite 40 years of debate on international marketing strategy standardization vs adaptation, extant empirical research is too fragmented to yield clear insights. Based on an integrative analysis of 36 studies centering ...