Managerial, organizational, and external drivers of sales effectiveness in export market ventures
AuthorKatsikea, Evangelia S.
Morgan, Robert E.
SourceJournal of the Academy of Marketing Science
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The authors extend sales management theory by considering the role of export sales management in small- and medium-sized firms, and they develop an integrated model of export sales organization effectiveness. Specifically, the authors test 16 hypotheses that examine the relationships among export sales management control, export territory, psychic distance, export sales performance, and export sales organization effectiveness. Using a mail-survey approach, data were collected from U.K.-based export sales managers in 146 direct exporters of industrial products. Though certain anomalies are observed, the research findings support many of the hypothesized associations, confirming the robustness of existing sales management concepts and theories in an export-marketing context. © 2007 Academy of Marketing Science.