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Strategy fit and performance consequences of international marketing standardization

dc.contributor.authorKatsikeas, Constantine S.en
dc.contributor.authorSamiee, Saeeden
dc.contributor.authorTheodosiou, Mariosen
dc.creatorKatsikeas, Constantine S.en
dc.creatorSamiee, Saeeden
dc.creatorTheodosiou, Mariosen
dc.date.accessioned2019-04-22T05:52:52Z
dc.date.available2019-04-22T05:52:52Z
dc.date.issued2006
dc.identifier.urihttp://gnosis.library.ucy.ac.cy/handle/7/46229
dc.language.isoengen
dc.sourceStrategic management journal.en
dc.source.urihttp://onlinelibrary.wiley.com/doi/10.1002/smj.v27:9/issuetoc
dc.titleStrategy fit and performance consequences of international marketing standardizationen
dc.typeinfo:eu-repo/semantics/article
dc.identifier.doi10.1002/smj.549
dc.description.volume27
dc.description.issue9
dc.description.startingpage867
dc.description.endingpage890
dc.author.facultyΣχολή Οικονομικών Επιστημών και Διοίκησης / Faculty of Economics and Management
dc.author.departmentΤμήμα Διοίκησης Επιχειρήσεων και Δημόσιας Διοίκησης / Department of Business and Public Administration
dc.type.uhtypeArticleen
dc.contributor.orcidTheodosiou, Marios [0000-0002-1804-8614]
dc.gnosis.orcid0000-0002-1804-8614


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