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Δημοσιεύσεις ΠΚ / UCY Publications
005 Σχολή Οικονομικών Επιστημών και Διοίκησης / Faculty of Economics and Management
Τμήμα Διοίκησης Επιχειρήσεων και Δημόσιας Διοίκησης / Department of Business and Public Administration
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Δημοσιεύσεις ΠΚ / UCY Publications
005 Σχολή Οικονομικών Επιστημών και Διοίκησης / Faculty of Economics and Management
Τμήμα Διοίκησης Επιχειρήσεων και Δημόσιας Διοίκησης / Department of Business and Public Administration
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Article
Product standardization or adaptation: the Japanese approach
Date
1996
Author
Leonidou, Leonidas C.
Source
Journal of Marketing Practice
Volume
2
Issue
4
Pages
53-71
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DOI
10.1108/EUM0000000004136
URI
http://gnosis.library.ucy.ac.cy/handle/7/46259
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Τμήμα Διοίκησης Επιχειρήσεων και Δημόσιας Διοίκησης / Department of Business and Public Administration
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