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dc.contributor.authorLeonidou, Leonidas C.en
dc.contributor.authorKaminarides, John S.en
dc.contributor.authorPanayides, P.en
dc.creatorLeonidou, Leonidas C.en
dc.creatorKaminarides, John S.en
dc.creatorPanayides, P.en
dc.date.accessioned2019-04-22T05:52:58Z
dc.date.available2019-04-22T05:52:58Z
dc.date.issued2007
dc.identifier.urihttp://gnosis.library.ucy.ac.cy/handle/7/46297
dc.description.abstractThe article analyzes the content of 18 international marketing academic textbooks with regard to factors comprising the global marketing environment. Three broad categories of factors are identified, the macro (i.e., physical, demographic, and socio-cultural), meso (i.e., economic, political-legal, and technological), and micro (i.e., intermediaries, competitors, market, and customers). In each of the subcategories, 10 different factors affecting global marketing were extracted. By measuring the extent of coverage given to each factor in each textbook, the relative emphasis placed collectively was established. These results were subsequently compared and contrasted to the views of 71 academics teaching international marketingen
dc.description.abstractrevealing the existence of gaps between the importance attached to most of the elements comprising the international marketing environment, and the coverage provided in academic textbooks. © by The Haworth Press, Inc. All rights reserved.en
dc.language.isoengen
dc.sourceJournal of Teaching in International Businessen
dc.subjectReviewen
dc.subjectInternational marketingen
dc.subjectContent analysisen
dc.subjectEnvironmental factorsen
dc.titleThe international marketing environment: Textbook content versus educators' viewsen
dc.typeinfo:eu-repo/semantics/article
dc.identifier.doi10.1300/J066v18n02_06
dc.description.volume18
dc.description.issue2-3
dc.description.startingpage101
dc.description.endingpage131
dc.author.facultyΣχολή Οικονομικών Επιστημών και Διοίκησης / Faculty of Economics and Management
dc.author.departmentΤμήμα Διοίκησης Επιχειρήσεων και Δημόσιας Διοίκησης / Department of Business and Public Administration
dc.type.uhtypeArticleen
dc.contributor.orcidLeonidou, Leonidas C. [0000-0003-0488-5486]
dc.gnosis.orcid0000-0003-0488-5486


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