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dc.contributor.authorTheodosiou, Mariosen
dc.contributor.authorKatsikeas, Constantine S.en
dc.creatorTheodosiou, Mariosen
dc.creatorKatsikeas, Constantine S.en
dc.date.accessioned2019-04-22T05:53:18Z
dc.date.available2019-04-22T05:53:18Z
dc.date.issued2001
dc.identifier.urihttp://gnosis.library.ucy.ac.cy/handle/7/46514
dc.description.abstractIn response to certain important gaps identified in the global marketing literature, the focus of this inquiry is an investigation of the pricing strategies followed by manufacturing subsidiaries of multinational corporations. Specifically, the authors attempt to identify the factors that play an important role in determining the degree of international pricing strategy standardization. The findings suggest that the extent to which multinationals standardize their international pricing strategies depends on the level of similarity between home and host countries in terms of customer characteristics, legal environment, economic conditions, and stage of the product life cycle. The authors highlight implications of the findings for business practitioners and discuss future research directions along with the limitations of the study.en
dc.language.isoengen
dc.sourceJournal of International Marketingen
dc.titleFactors influencing the degree of international pricing strategy standardization of multinational corporationsen
dc.typeinfo:eu-repo/semantics/article
dc.identifier.doi10.1509/jimk.9.3.1.19928
dc.description.volume9
dc.description.issue3
dc.description.startingpage1
dc.description.endingpage18
dc.author.facultyΣχολή Οικονομικών Επιστημών και Διοίκησης / Faculty of Economics and Management
dc.author.departmentΤμήμα Διοίκησης Επιχειρήσεων και Δημόσιας Διοίκησης / Department of Business and Public Administration [542]
dc.type.uhtypeArticleen
dc.contributor.orcidTheodosiou, Marios [0000-0002-1804-8614]


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