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dc.contributor.authorTheodosiou, Mariosen
dc.contributor.authorKatsikeas, Constantine S.en
dc.creatorTheodosiou, Mariosen
dc.creatorKatsikeas, Constantine S.en
dc.description.abstractIn response to certain important gaps identified in the global marketing literature, the focus of this inquiry is an investigation of the pricing strategies followed by manufacturing subsidiaries of multinational corporations. Specifically, the authors attempt to identify the factors that play an important role in determining the degree of international pricing strategy standardization. The findings suggest that the extent to which multinationals standardize their international pricing strategies depends on the level of similarity between home and host countries in terms of customer characteristics, legal environment, economic conditions, and stage of the product life cycle. The authors highlight implications of the findings for business practitioners and discuss future research directions along with the limitations of the study.en
dc.sourceJournal of International Marketingen
dc.titleFactors influencing the degree of international pricing strategy standardization of multinational corporationsen
dc.description.endingpage18Σχολή Οικονομικών Επιστημών και Διοίκησης / Faculty of Economics and ManagementΤμήμα Διοίκησης Επιχειρήσεων και Δημόσιας Διοίκησης / Department of Business and Public Administration [542]
dc.contributor.orcidTheodosiou, Marios [0000-0002-1804-8614]

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