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International marketing adaptation versus standardisation of multinational companies

dc.contributor.authorVrontis, Demetrisen
dc.contributor.authorThrassou, Alkisen
dc.contributor.authorLamprianou, Iasonasen
dc.creatorVrontis, Demetrisen
dc.creatorThrassou, Alkisen
dc.creatorLamprianou, Iasonasen
dc.date.accessioned2019-05-10T06:22:37Z
dc.date.available2019-05-10T06:22:37Z
dc.date.issued2009
dc.identifier.urihttp://gnosis.library.ucy.ac.cy/handle/7/49245
dc.sourceInternational Marketing Reviewen
dc.titleInternational marketing adaptation versus standardisation of multinational companiesen
dc.typeinfo:eu-repo/semantics/article
dc.description.volume26
dc.description.startingpage477
dc.description.endingpage500
dc.author.facultyΣχολή Κοινωνικών Επιστημών και Επιστημών Αγωγής / Faculty of Social Sciences and Education
dc.author.departmentΤμήμα Κοινωνικών και Πολιτικών Επιστημών / Department of Social and Political Sciences
dc.type.uhtypeArticleen
dc.contributor.orcidLamprianou, Iasonas [0000-0001-7637-615X]
dc.description.totalnumpages477-500
dc.gnosis.orcid0000-0001-7637-615X


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