dc.contributor.author | Belk, Marios | en |
dc.contributor.author | Germanakos, Panagiotis | en |
dc.contributor.author | Andreou, Panayiotis G. | en |
dc.contributor.author | Samaras, George S. | en |
dc.creator | Belk, Marios | en |
dc.creator | Germanakos, Panagiotis | en |
dc.creator | Andreou, Panayiotis G. | en |
dc.creator | Samaras, George S. | en |
dc.date.accessioned | 2019-11-13T10:38:26Z | |
dc.date.available | 2019-11-13T10:38:26Z | |
dc.date.issued | 2016 | |
dc.identifier.isbn | 978-1-4673-9617-2 | |
dc.identifier.uri | http://gnosis.library.ucy.ac.cy/handle/7/53621 | |
dc.description.abstract | This paper presents a personalization framework, namely PersonaWeb that adapts the visual and interaction design of E-Commerce Web environments based on human cognitive differences. In particular, it describes a user model formalization that incorporates a set of human cognitive factors (i.e., cognitive styles and working memory capacity) and an adaptation engine that personalizes the visual and interaction design attributes of E-Commerce product views. The proposed framework has been applied in a real-life E-Commerce Web-site and two subsequent user studies were conducted in which 135 users interacted with the personalized and the original (non-personalized) version of the same Web environment. Results indicate the added value of personalizing content and functionality of E-Commerce product views in terms of users' task completion performance. © 2015 IEEE. | en |
dc.publisher | Institute of Electrical and Electronics Engineers Inc. | en |
dc.source | Proceedings - 2015 IEEE/WIC/ACM International Joint Conference on Web Intelligence and Intelligent Agent Technology, WI-IAT 2015 | en |
dc.source | 2015 IEEE/WIC/ACM International Joint Conference on Web Intelligence and Intelligent Agent Technology Workshops, WI-IAT Workshops 2015 | en |
dc.source.uri | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85028357260&doi=10.1109%2fWI-IAT.2015.204&partnerID=40&md5=3f7f28faa6e71874d72233d9825542f0 | |
dc.subject | Cognitive styles | en |
dc.subject | Commerce | en |
dc.subject | Electronic commerce | en |
dc.subject | Product design | en |
dc.subject | E-commerce | en |
dc.subject | Intelligent agents | en |
dc.subject | User study | en |
dc.subject | Human cognitive differences | en |
dc.subject | Adaptation engines | en |
dc.subject | Cognitive factors | en |
dc.subject | Interaction design | en |
dc.subject | Usability | en |
dc.subject | Web personalization | en |
dc.title | Towards a human-centered E-Commerce personalization framework | en |
dc.type | info:eu-repo/semantics/conferenceObject | |
dc.identifier.doi | 10.1109/WI-IAT.2015.204 | |
dc.description.volume | 1 | |
dc.description.startingpage | 357 | |
dc.description.endingpage | 360 | |
dc.author.faculty | 002 Σχολή Θετικών και Εφαρμοσμένων Επιστημών / Faculty of Pure and Applied Sciences | |
dc.author.department | Τμήμα Πληροφορικής / Department of Computer Science | |
dc.type.uhtype | Conference Object | en |
dc.description.notes | <p>Sponsors: Association for Computing Machinery (ACM) | en |
dc.description.notes | DataSpark | en |
dc.description.notes | IEEE | en |
dc.description.notes | IEEE Computer Society | en |
dc.description.notes | Memetic Computing Society | en |
dc.description.notes | Web Intelligence Consortium (WIC) | en |
dc.description.notes | Conference code: 119425</p> | en |
dc.contributor.orcid | Belk, Marios [0000-0001-6200-0178] | |
dc.contributor.orcid | Andreou, Panayiotis G. [0000-0002-6369-1094] | |
dc.gnosis.orcid | 0000-0001-6200-0178 | |
dc.gnosis.orcid | 0000-0002-6369-1094 | |