Adapting generic web structures with semantic web technologies: A cognitive approach
Samaras, George S.
SourcePersDB 2010 - 4th International Workshop on Personalized Access, Profile Management, and Context Awareness in Databases, Electronic Proceedings - In Conjunction with VLDB 2010
4th International Workshop on Personalized Access, Profile Management, and Context Awareness in Databases, PersDB 2010 - In Conjunction with VLDB 2010
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The research described in this paper focuses on adapting generic Hypermedia Environments with the use of Semantic Web technologies. The use of machine understandable semantics in Web applications is increasing significantly, ranging from semantic search queries to personalized product recommendations. Given the significance of human factors in Web structures' transformations, we propose an Ontological Web Personalization and Adaptation Mechanism based on users' cognitive parameters. This mechanism consists of a number of interrelated componentsmodeling users based on their cognitive parameters and providing content adaptation based on semantics. An RDFa schema has been designed that enables standard annotations in any XHTML Web-page, thus making structured data available for the adaptation process, but also for any service or tool that supports the same standard. Our work has been positively evaluated using an existing commercial Web-site that was filtered through the adaptation mechanism based on users' cognitive parameters.