A dynamic user centric framework for enhancing eservices effectiveness aiming at mass customization

Abstract

Mass customization should be more than just configuring a specific component (hardware or software), but should be seen as the co-design of an entire system, including services, experiences and human satisfaction at the individual as well as at the community level. The main objective of this chapter is to introduce a framework, smartTag, for the dynamic reconstruction of Web content based on human factors. Human factors and users' characteristics play the most important role during the entire design and implementation of the framework which has the inherent ability to interact with its environment and the user and transparently adapt its behaviour using intelligent techniques, reaching high levels of usability, user satisfaction, effectiveness and quality of service presentation. The initial results of the evaluation have proven that the proposed framework do not degrade the efficiency (in terms of speed and accuracy) during the Web content adaptation process as well as increases users' satisfaction and efficiency of information processing (both in terms of accuracy and task completion time), while users navigating in the personalized condition rather than the original one. © 2010, IGI Global.