Privacy concerns in sharing personal consumption data through online applications

Abstract

As online eco-feedback social applications are being increasingly used around the world for motivating citizens to become more energy-aware, privacy concerns in terms of sharing personal electricity consumption data among online contacts are rising. Through Social Electricity, an online application offering personal energy management through a social and collaborative environment, we study the privacy concerns of the users in two case studies, in Cyprus and Singapore. For the Cyprus case, we present an analysis of results gathered through a large questionnaire-based survey combined with mini focus group studies. For the Singapore case, we analyze the findings collected through a students' semester exercise. This paper provides interesting insights about the overall acceptance and tolerance levels of users of eco-feedback social applications. © 2016 IEEE.