dc.contributor.author | Leonidou, Leonidas C. | en |
dc.contributor.author | Aykol, B. | en |
dc.contributor.author | Eteokleous, P. | en |
dc.contributor.editor | Eagle, Lynne | en |
dc.contributor.editor | Dahl, Stephan | en |
dc.contributor.editor | Pelsmacker, Patrick De | en |
dc.contributor.editor | Taylor, Charles R. | en |
dc.coverage.spatial | United Kingdom | en |
dc.creator | Leonidou, Leonidas C. | en |
dc.creator | Aykol, B. | en |
dc.creator | Eteokleous, P. | en |
dc.date.accessioned | 2021-01-22T10:09:28Z | |
dc.date.available | 2021-01-22T10:09:28Z | |
dc.date.issued | 2020 | |
dc.identifier.isbn | 978-1-5297-0929-2 | |
dc.identifier.uri | http://gnosis.library.ucy.ac.cy/handle/7/62084 | |
dc.language.iso | eng | en |
dc.publisher | SAGE Publications Ltd | en |
dc.source | The SAGE Handbook of Marketing Ethics | en |
dc.source.uri | https://www.amazon.com/SAGE-Handbook-Marketing-Ethics/dp/1529709296 | |
dc.title | Internal and external drivers of ethical international marketing strategy: Implications on reputational advantage and performance | en |
dc.type | info:eu-repo/semantics/bookChapter | |
dc.description.startingpage | 20 | |
dc.description.endingpage | 42 | |
dc.author.faculty | Σχολή Οικονομικών Επιστημών και Διοίκησης / Faculty of Economics and Management | |
dc.author.department | Τμήμα Διοίκησης Επιχειρήσεων και Δημόσιας Διοίκησης / Department of Business and Public Administration | |
dc.type.uhtype | Book Chapter | en |
dc.contributor.orcid | Leonidou, Leonidas C. [0000-0003-0488-5486] | |
dc.gnosis.orcid | 0000-0003-0488-5486 | |