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Internal and external drivers of ethical international marketing strategy: Implications on reputational advantage and performance

dc.contributor.authorLeonidou, Leonidas C.en
dc.contributor.authorAykol, B.en
dc.contributor.authorEteokleous, P.en
dc.contributor.editorEagle, Lynneen
dc.contributor.editorDahl, Stephanen
dc.contributor.editorPelsmacker, Patrick Deen
dc.contributor.editorTaylor, Charles R.en
dc.coverage.spatialUnited Kingdomen
dc.creatorLeonidou, Leonidas C.en
dc.creatorAykol, B.en
dc.creatorEteokleous, P.en
dc.date.accessioned2021-01-22T10:09:28Z
dc.date.available2021-01-22T10:09:28Z
dc.date.issued2020
dc.identifier.isbn978-1-5297-0929-2
dc.identifier.urihttp://gnosis.library.ucy.ac.cy/handle/7/62084
dc.language.isoengen
dc.publisherSAGE Publications Ltden
dc.sourceThe SAGE Handbook of Marketing Ethicsen
dc.source.urihttps://www.amazon.com/SAGE-Handbook-Marketing-Ethics/dp/1529709296
dc.titleInternal and external drivers of ethical international marketing strategy: Implications on reputational advantage and performanceen
dc.typeinfo:eu-repo/semantics/bookChapter
dc.description.startingpage20
dc.description.endingpage42
dc.author.facultyΣχολή Οικονομικών Επιστημών και Διοίκησης / Faculty of Economics and Management
dc.author.departmentΤμήμα Διοίκησης Επιχειρήσεων και Δημόσιας Διοίκησης / Department of Business and Public Administration
dc.type.uhtypeBook Chapteren
dc.contributor.orcidLeonidou, Leonidas C. [0000-0003-0488-5486]
dc.gnosis.orcid0000-0003-0488-5486


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