Managing sponsored content in hybrid media systems: A proposed alternative journalistic practice
Date
2022Publisher
Taylor and FrancisSource
Journal of Media EthicsVolume
37Issue
1Pages
18-37Google Scholar check
Metadata
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Based on the emerging argument that understandings of digital content comprising both editorial and advertising components require alternative cultures for critical inquiry sufficiently sensitive to the online news environ-ment, this study assesses the professional practice of balancing news and sponsored (commercial) information while focusing on preserving traditional journalism values within the realm of reasoned discussions of media ethics. In this qualitative content analysis study, different forms of sponsored con-tent published in global media digital platforms are examined and inductive content analysis is employed.