Transformation of television viewing practices in Greece: Generation Z and audiovisual content
Date
2022ISSN
2516-3531Publisher
Intellect DiscoverSource
Journal of Digital Media & PolicyVolume
13Issue
2Pages
157-179Google Scholar check
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In recent years, digitalization has detached television content from the television screen, and so the television is no longer the only choice for personal audio-visual consumption. The audio-visual market is facing increased fragmentation due to the multiplicity of delivering platforms. Furthermore, the digital touch has brought about far-reaching changes in people’s audio-visual consumption practices. The protagonists of this new digital landscape are the members of Generation Z (GenZ), who are early adopters of the digital innovation. In this article, contemporary consumption behaviours of audio-visual content, contrasting those at the times of traditional television viewing, are explored in the context of the GenZ community. In Greece, GenZ represent nearly 20 per cent of the entire population and makes an interesting target to be scrutinized under the prism of ongoing studies of media usage.