dc.contributor.author | Belk, M. | en |
dc.contributor.author | Germanakos, P. | en |
dc.contributor.author | Asimakopoulos, S. | en |
dc.contributor.author | Andreou, P. | en |
dc.contributor.author | Mourlas, C. | en |
dc.contributor.author | Spanoudis, George C. | en |
dc.contributor.author | Samaras, G. | en |
dc.creator | Belk, M. | en |
dc.creator | Germanakos, P. | en |
dc.creator | Asimakopoulos, S. | en |
dc.creator | Andreou, P. | en |
dc.creator | Mourlas, C. | en |
dc.creator | Spanoudis, George C. | en |
dc.creator | Samaras, G. | en |
dc.date.accessioned | 2017-07-27T10:21:27Z | |
dc.date.available | 2017-07-27T10:21:27Z | |
dc.date.issued | 2014 | |
dc.identifier.uri | https://gnosis.library.ucy.ac.cy/handle/7/37117 | |
dc.description.abstract | Developing a usable checkout process is pivotal for e-business success. However, recent research has shown that users frequently abandon their shopping carts and lacking a clear direction through the process. In this context, aiming to improve the usability and overall user experience of checkout processes in ecommerce Web-sites, this paper reports on a study, primarily inspired by concepts driven from theories of individual differences in cognitive processing, and considers content presentation and navigability as a measure of checkout usability and task quality. Concurrent think-aloud, short interviews and questionnaires were conducted with a convenient sample of 15 users to understand the preference of a particular type of checkout process, and users' task completion time while interacting with ecommerce Web-sites for a set of different checkout scenarios. Preliminary results revealed that cognitive styles have an effect on users' task completion and checkout process preference. © 2014 Springer International Publishing. | en |
dc.source | Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) | en |
dc.source.uri | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84903745285&doi=10.1007%2f978-3-319-07293-7_44&partnerID=40&md5=e3d34b33f8258775d6c807713d1c22c5 | |
dc.subject | Checkout process | en |
dc.subject | Cognitive styles | en |
dc.subject | Ecommerce | en |
dc.subject | Individual differences | en |
dc.subject | User study | en |
dc.title | An individual differences approach in adaptive waving of user checkout process in retail eCommerce | en |
dc.type | info:eu-repo/semantics/article | |
dc.identifier.doi | 10.1007/978-3-319-07293-7_44 | |
dc.description.volume | 8527 LNCS | en |
dc.description.startingpage | 451 | |
dc.description.endingpage | 460 | |
dc.author.faculty | Σχολή Κοινωνικών Επιστημών και Επιστημών Αγωγής / Faculty of Social Sciences and Education | |
dc.author.department | Τμήμα Ψυχολογίας / Department of Psychology | |
dc.type.uhtype | Article | en |
dc.description.notes | Cited By :3; Export Date: 21 July 2017 | en |
dc.contributor.orcid | Spanoudis, George C. [0000-0002-4853-8745] | |
dc.gnosis.orcid | 0000-0002-4853-8745 | |