Browsing Τμήμα Διοίκησης Επιχειρήσεων και Δημόσιας Διοίκησης / Department of Business and Public Administration by Title
Now showing items 335-354 of 597
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Marketing in Saudi Arabia : Developing strategies for business success.
(Business International, 1990)
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Marketing in the Gulf States
(1991)
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Marketing strategy determinants of export performance: A meta-analysis
(2002)Identifying the marketing strategy elements that influence export performance has been the subject of sizeable empirical research. However, the findings reported in the literature are characterized by fragmentation and ...
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Book Chapter
MASTER: A Participative Learning Exercise
(Kogan Page Publishers, 1996)
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Book Chapter
Mediterranean HRM: KEy trends and Challenges
(Routledge, 2016)International Human Resource Management provides a concise overview of the rich HR landscape in Europe to help students develop cutting-edge people management approaches. The innovative, multi-disciplinary approach of the ...
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A model for estimating pollution emissions for individual economic activities
(1998)To be effective, environmental policies must be informed by reliable assessments of the impact of economic activities. In turn, such impact assessments require comprehensive information on the pollution profiles of particular ...
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A Model of Product Design and Information Disclosure Investments
(2018)New technologies such as product simulators and virtual reality now allow firms to provide realistic product usage experiences and reduce buyer uncertainty about product quality. We argue that today’s firms should view ...
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Conference Object
A model of product design and information disclosure investments
(Affiliation: Business and Public Administration, University of Cyprus, P.O. Box 20537, Nicosia, CY-1678, CyprusAffiliation: Wharton School, University of Pennsylvania, 3730 Walnut Street, Philadelphia, PA 19104, United StatesCorrespondence Address: Business and Public Administration, University of Cyprus, P.O. Box 20537, Nicosia, CY-1678, Cyprus, 2013)As information availability for products and services is increasing and as consumers engage in more online search prior to purchase decisions, it is becoming more important for firms to know when to invest to reduce consumer ...
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Conference Object