Τμήμα Διοίκησης Επιχειρήσεων και Δημόσιας Διοίκησης / Department of Business and Public Administration: Recent submissions
Now showing items 261-280 of 598
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Complex thought, simple talk: An ecological approach to language-based change in organizations
(2011)
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Relevance and rigor in international marketing research: Developments in product and brand origin line of inquiry
(Edward Elgar Publishing Ltd., 2011)
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Fifty Years of Empirical Research on Country-of-Origin Effects on Consumer Behavior: A Meta-Analysis
(Springer International Publishing, 2016)Country-of-origin (COO) effects, defined as the influence of foreignness of products/services on consumer choice behavior (Samiee 2011), has been one of the most frequently investigated topics in the field of international ...
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Exploring the theoretical foundations of the exporter-importer relationship research
(Edward Elgar Publishing Ltd., 2014)