dc.contributor.author | Samiee, Saeed | en |
dc.contributor.author | Katsikeas, Constantine S. | en |
dc.contributor.author | Theodosiou, Marios | en |
dc.creator | Samiee, Saeed | en |
dc.creator | Katsikeas, Constantine S. | en |
dc.creator | Theodosiou, Marios | en |
dc.date.accessioned | 2019-04-22T05:53:09Z | |
dc.date.available | 2019-04-22T05:53:09Z | |
dc.date.issued | 2009 | |
dc.identifier.uri | http://gnosis.library.ucy.ac.cy/handle/7/46424 | |
dc.language.iso | eng | en |
dc.title | Uniformity versus conformity: The standardization issue in international marketing strategy | en |
dc.type | info:eu-repo/semantics/bookChapter | |
dc.description.startingpage | 303 | |
dc.description.endingpage | 322 | |
dc.author.faculty | Σχολή Οικονομικών Επιστημών και Διοίκησης / Faculty of Economics and Management | |
dc.author.department | Τμήμα Διοίκησης Επιχειρήσεων και Δημόσιας Διοίκησης / Department of Business and Public Administration | |
dc.type.uhtype | Book Chapter | en |
dc.contributor.orcid | Theodosiou, Marios [0000-0002-1804-8614] | |
dc.gnosis.orcid | 0000-0002-1804-8614 | |