Towards a human-centered E-Commerce personalization framework
Ημερομηνία
2016ISBN
978-1-4673-9617-2Εκδότης
Institute of Electrical and Electronics Engineers Inc.Source
Proceedings - 2015 IEEE/WIC/ACM International Joint Conference on Web Intelligence and Intelligent Agent Technology, WI-IAT 20152015 IEEE/WIC/ACM International Joint Conference on Web Intelligence and Intelligent Agent Technology Workshops, WI-IAT Workshops 2015
Volume
1Pages
357-360Google Scholar check
Keyword(s):
Metadata
Εμφάνιση πλήρους εγγραφήςΕπιτομή
This paper presents a personalization framework, namely PersonaWeb that adapts the visual and interaction design of E-Commerce Web environments based on human cognitive differences. In particular, it describes a user model formalization that incorporates a set of human cognitive factors (i.e., cognitive styles and working memory capacity) and an adaptation engine that personalizes the visual and interaction design attributes of E-Commerce product views. The proposed framework has been applied in a real-life E-Commerce Web-site and two subsequent user studies were conducted in which 135 users interacted with the personalized and the original (non-personalized) version of the same Web environment. Results indicate the added value of personalizing content and functionality of E-Commerce product views in terms of users' task completion performance. © 2015 IEEE.