Show simple item record

dc.contributor.authorBelk, Mariosen
dc.contributor.authorGermanakos, Panagiotisen
dc.contributor.authorAsimakopoulos, Stavrosen
dc.contributor.authorAndreou, Panayiotis G.en
dc.contributor.authorMourlas, Constantinosen
dc.contributor.authorSpanoudis, Georgeen
dc.contributor.authorSamaras, George S.en
dc.creatorBelk, Mariosen
dc.creatorGermanakos, Panagiotisen
dc.creatorAsimakopoulos, Stavrosen
dc.creatorAndreou, Panayiotis G.en
dc.creatorMourlas, Constantinosen
dc.creatorSpanoudis, Georgeen
dc.creatorSamaras, George S.en
dc.description.abstractDeveloping a usable checkout process is pivotal for e-business success. However, recent research has shown that users frequently abandon their shopping carts and lacking a clear direction through the process. In this context, aiming to improve the usability and overall user experience of checkout processes in ecommerce Web-sites, this paper reports on a study, primarily inspired by concepts driven from theories of individual differences in cognitive processing, and considers content presentation and navigability as a measure of checkout usability and task quality. Concurrent think-aloud, short interviews and questionnaires were conducted with a convenient sample of 15 users to understand the preference of a particular type of checkout process, and users' task completion time while interacting with ecommerce Web-sites for a set of different checkout scenarios. Preliminary results revealed that cognitive styles have an effect on users' task completion and checkout process preference. © 2014 Springer International Publishing.en
dc.source1st International Conference on HCI in Business, HCIB 2014 - Held as Part of 16th International Conference on Human-Computer Interaction, HCI International 2014en
dc.subjectElectronic commerceen
dc.subjectCognitive processingen
dc.subjectIndividual Differencesen
dc.subjectUser Studyen
dc.subjectCheckout Processen
dc.subjectCognitive Stylesen
dc.subjectContent presentationen
dc.subjectRecent researchesen
dc.subjectTask completion timeen
dc.subjectUser experienceen
dc.titleAn individual differences approach in adaptive waving of user checkout process in retail eCommerceen
dc.description.volume8527 LNCSen
dc.description.endingpage460 Σχολή Θετικών και Εφαρμοσμένων Επιστημών / Faculty of Pure and Applied SciencesΤμήμα Πληροφορικής / Department of Computer Science
dc.description.notesConference code: 105934en
dc.description.notesCited By :3</p>en
dc.source.abbreviationLect. Notes Comput. Sci.en
dc.contributor.orcidBelk, Marios [0000-0001-6200-0178]
dc.contributor.orcidAndreou, Panayiotis G. [0000-0002-6369-1094]

Files in this item


There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record