• Master Thesis  Open Access

      Employer Branding: Examining the factors that influence employees’ perceptions on the attractiveness of the brand 

      Iliopoulou, Spyridoula (Πανεπιστήμιο Κύπρου, Σχολή Οικονομικών Επιστημών και Διοίκησης / University of Cyprus, Faculty of Economics and Management, 2022-03-15)
      In our days due to the supplies and demands of the market, companies have started considering more seriously how they will attract and retain talent. In this study, I am going to investigate in what extend employer branding ...