• Master Thesis  Open Access

      Petrolina electric business plan with a focus on the marketing strategy 

      Demetriou, Andreas P.; Epiphaniou, Alexandra; Kokoni, Sotia; Skoullou, Elena (Πανεπιστήμιο Κύπρου, Σχολή Οικονομικών Επιστημών και Διοίκησης / University of Cyprus, Faculty of Economics and Management, 2022-11)
      Petrolina Electric is one of the five new entrants to the newly liberalized market, all of which sell the same product: electricity. To stand out from their competitors, it is vital for Petrolina Electric to make all the ...