Perks platform for employees

Abstract

This study focuses on the implementation and strategy that will be followed to develop and launch an employee benefits platform that will be the first of its kind in the Cypriot market. This project is in collaboration with Philoshopic which is the company that initially came up with this idea. We will start by investigating the literature on employee perks and the benefits that can derive by rewarding employees and we will then give an overview of what currently exists in the global market. Following that, we are discussing the macro and microenvironment in Cyprus and the ways it can impact the platform. The strategic part of the study will follow where we break down our objectives, the market segment we are focusing on along with the product’s value proposition and marketing mix. We will then continue with the implementation part of each of the objectives set before. We close the study with the financials of the project and some contingency planning scenarios.