Top Kinisis: Strategy for creating agritourism packages under the umbrella of ecotourism and sustainability in Cyprus

Abstract

In a nutshell, this thesis initiates the study and possibility for Cyprus to exploit the agritourism under the ecotourism umbrella in tandem with the concept of sustainability and attracting high quality tourism throughout the year. This can be achieved by combining agritourism with the Cypriot gastronomy, culture and churching. The introduction provides some basic definitions and explains what is going to be done in the following chapters and an introduction to our client which is Top Kinisis is provided. Afterwards, our goals followed by the methodology chapter is provided. Then a statistical analysis based on past data from the Deputy Ministry of Tourism in Cyprus is shown in order to start exploring and researching. In chapter 4 there is both primary and secondary research with main focus on primary with sufficient interview analyses discussed from different businesses, government bodies and organizations. Possible needs for Top Kinisis were identified through undertaking external and internal environmental analysis to provide options on how to respond to strengths, weaknesses, opportunities and threats. This stage is characterized by Maylor (2010) as the chaos where the MBA students discover many strategic options where they are required to choose the optimal. Through this report we wish to send various messages to different stakeholders via stakeholder analysis and our customer is not solely Top Kinisis, but the Cypriot society in general, and especially the decision makers. The big picture is to draft a conventional strategy in order for Top Kinisis to experience more sustainable positive collective results as a community. Further on, numerous recommendations are suggested and then evaluated based on three scenarios for their suitability, acceptability, and feasibility. Then some implementation issues are examined since all projects come with limitations and lastly some concluding comments are provided. Throughout this thesis there are references to the Appendix section which provides supporting material and some photos regarding our primary research, interview questions and online reviews.