E-commerce in cyprus one year after covid in the food & beverage and electronics sectors
AuthorKhoury, Elsa Maria
PublisherΠανεπιστήμιο Κύπρου, Σχολή Οικονομικών Επιστημών και Διοίκησης / University of Cyprus, Faculty of Economics and Management
Place of publicationCyprus
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The aim of this paper was to establish an understanding on whether the sectors of Food & Beverage, as well as Electronics in Cyprus should seek to expand their success in ecommerce in the future, according to their usage in 2019-2020. The objective was to determine why and how Covid-19 has affected the Cypriot e-commerce market and its consumers and why adopting e-commerce in Cyprus should be essential for the future in both sectors. Previous studies conducted by KPMG Cyprus and EY Cyprus have shown that the above two sectors breached in their online sales during the pandemic. A combination of a descriptive and exploratory questionnaire has been completed with the contribution of 220 participants, all of which are Cypriot citizens or have been living in Cyprus for at least three years. The questionnaire’s purpose was to investigate and discuss how the outbreak may have a long-term influence on consumers’ buying patterns in Cyprus, particularly in the Food & Beverage and Electronics businesses. It is evident that many participants found internet purchasing to be a very beneficial alternative during lockdowns. To increase sales and revenues, both the Food and Beverage and Electronics industries in Cyprus ensured that their online shopping experiences were at their best. E-commerce in Cyprus is essential for the future of businesses in the Food and Beverage, and Electronics industries as it was historically already in the process of taking shape in the pre-pandemic years. As seen by different studies and by our survey, the Covid-19 pandemic accelerated the urgency of adopting ecommerce.