Jobalito.com – Creating Value

Abstract

This Applied Business Project report attempts to enhance the efforts of Jobalito, a newly founded Cyprus-based startup, focusing on recruitment. Jobalito has set up itself as the most effective recruitment platform in Cyprus with the aim to gradually grow into becoming the ultimate 360-degree Human Resources platform and expand abroad. In collaboration with Jobalito’s team, it was decided that the focus of this study should be to recognize and document the company’s strategic elements and to analyze three main areas of interest: Local expansion, optimization of services and international expansion (Kenya). These areas were recognized from both ends as crucial to the success of the startup. To ensure the generation of valuable and applicable recommendations, a structured methodology was set and followed. Firstly, a diagnostics study was conducted leading to the evaluation of the as-is situation. Secondly, the company’s strategy model was examined, leading to the selection of the best-suited strategy framework.Thirdly, the three aforementioned areas were analyzed, resulting in in-depth internal and external market insights, and finally, results were consolidated, leading to a proposed action plan and financial projections. The results of this study are worrisome, as they depict that the current company’s operational model is financially non-viable. To counter this, an action plan is proposed, indicating a series of changes mostly to the company’s product offerings, aiming to create a competitive advantage over its competitors. The financial projections presented, demonstrate a positive outcome and a significant financial gain if the action plan was to be executed. Finally, to support the findings of this study, information from literature and selected lectures from the University of Cyprus MBA program were used.