Mobile Banking Product Sustainability

Abstract

We strongly believe that local, traditional, and systemic organizations like the Bank of Cyprus are here to serve their customers and support the economy of the country, in the best, most efficient, and sustainable way. The involvement of the Bank with its loyal and longstanding customer base, and the genuine interest of the Bank towards these customers, is what differentiates BoC from its competition. No matter what the product or service, the mindset remains the same, having the customers and their best experience as the central point of interest. This could not be different in the case of the BoC Mobile Banking, which offers a product which is accessible by everyone, at anytime, anywhere, and without additional fees. Mobile Banking is a product which develops over time. At the same time, it acts as the mean, the digital channel to develop and offer to customers and potential customers new banking services and financial transactions. As a result, its importance to be sustainable is twofold and impacts a broader area of the BoC across all business lines and control functions towards digital banking evolution.