On vision statements: a literature review

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Date
2023-12Author
Skoullou, IlianaPublisher
Πανεπιστήμιο Κύπρου, Σχολή Οικονομικών Επιστημών και Διοίκησης / University of Cyprus, Faculty of Economics and ManagementPlace of publication
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This thesis seeks to critically review the existing body of research dealing with vision statements. In recent decades, various inquiries have been explored in scholarly literature on vision statements. In order to synthesize research on vision statements, a literature review was conducted from which seven categories of themes emerged: (1) vision (statement) definition(s), (2) characteristics of good vision statements, (3) characteristics of ineffective vision statements, (4) vision statement formulation, (5) frameworks of vision, (6) vision statement communication and (7) impact of the vision statement. The primary objective is to offer an overview of the current academic literature on vision statements, and then propose potential avenues for future research in this domain.