Browsing Τμήμα Διοίκησης Επιχειρήσεων και Δημόσιας Διοίκησης / Department of Business and Public Administration by Title
Now showing items 286-305 of 597
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Conference Object
Internal and external drivers of green export business strategy: Their impact on competitive advantage and performance
(Academy of Marketing, 2012)
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Article
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Article
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Article
Internal Drivers and Performance Consequences of Small Firm Green Business Strategy: The Moderating Role of External Forces
(2017)Growing detrimental effects on the bio-physical environment have been responsible for a large number of small firms to adopt a more strategic stance toward exploiting green-related opportunities. This article aims to shed ...
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Article
The international marketing environment: Textbook content versus educators' views
(2007)The article analyzes the content of 18 international marketing academic textbooks with regard to factors comprising the global marketing environment. Three broad categories of factors are identified, the macro (i.e., ...
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Book Chapter
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Book Chapter
International Marketing Research: A State-of-the-Art Review and the Way Forward
(Springer International Publishing, 2018)The chapter provides a systematic review of 1722 international marketing articles published in the top six international business journals during the period 1995–2015. The analysis focuses on five major areas: profiles of ...
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Article
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Article
International supplier selection: The relevance of import dependence
(1996)In drawing attention to certain important gaps in the importing literature, the paper reports on a systematic investigation of international supplier selection criteria of UK distributor firms trading with US exporting ...
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Article
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Article
The interplay between market intelligence activities and sales strategy as drivers of performance in foreign markets
(2019)Purpose Exporting is a popular foreign market entry mode, especially among small- and medium-sized enterprises (SMEs). The success of SME exporters depends on their ability to establish and maintain profitable long-term ...
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Book Chapter
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Article
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Article
Introduction
(2003)
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Article
Introduction to the forum on 'the future of critical management studies: A Paleo-Marxist view'
(2007)
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Article
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Article
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Article
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Book Chapter
Introduction: Institutions and Organizations: A Process View
(Oxford University Press, 2019)Institutions—the taken-for-granted structures, practices, and meanings that define what people and organizations within their jurisdiction think, do, and aspire to—are all about process, even though this may not always ...
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Book Chapter
Introduction: Institutions and organizations: A Process View
(Oxford University Press, 2018)Contradictions permeate and propel organizational life - including tensions between reaching globally while focusing locally