Now showing items 1-4 of 4
Antecedents and consequences of an eco-friendly export marketing strategy: The moderating role of foreign public concern and competitive intensity
Despite growing concerns about environmental issues worldwide, research on the subject in the context of international marketing is virtually absent. The current study sheds light on the green aspects of exporting, using ...
Assessing the greenness of environmental advertising claims made by multinational industrial firms
Growing skepticism about green advertisements calls for a thorough investigation of the environmental claims made by firms. This is particularly important in the context of industrial and international markets, where ...
Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour
With the intensification of problems relating to the environment, a growing number of consumers are becoming more ecologically conscious in their preferences and purchases of goods. This paper presents the results of a ...
Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance
Building on the resource-based view, we develop a model of drivers and outcomes of environmentally friendly marketing strategies in the Greek hotel sector. Data collected from 152 hotels reveal that possessing sufficient ...