Now showing items 1-4 of 4
Antecedents and consequences of an eco-friendly export marketing strategy: The moderating role of foreign public concern and competitive intensity
Despite growing concerns about environmental issues worldwide, research on the subject in the context of international marketing is virtually absent. The current study sheds light on the green aspects of exporting, using ...
Marketing strategy determinants of export performance: A meta-analysis
Identifying the marketing strategy elements that influence export performance has been the subject of sizeable empirical research. However, the findings reported in the literature are characterized by fragmentation and ...
Domestic institutional attributes as drivers of export performance in an emerging and transition economy
As the importance of firms from emerging and transition economies (ETEs) increases in the global marketplace, there is a growing interest in their exporting practices. In this study, we provide a conceptual model anchored ...
Environmentally friendly export business strategy: Its determinants and effects on competitive advantage and performance
With the exponential growth of problems related to the natural environment, exporters are increasingly confronted with ecological challenges in their international operations. We present a study of exporting manufacturers ...