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Now showing items 1-7 of 7
Evaluating the green advertising practices of international firms: A trend analysis
(2011)
Purpose – Consumer scepticism about the credibility of green advertising around the world is growing. The article aims to provide a comprehensive assessment and trend analysis of green advertising practices of international ...
Assessing the contribution of leading mainstream marketing journals to the international marketing discipline
(2010)
Purpose – Growing globalization in recent decades has been responsible for the emergence of a new stream of research focusing on international marketing. However, compared to domestic marketing knowledge, this field has ...
The international marketing environment: Textbook content versus educators' views
(2007)
The article analyzes the content of 18 international marketing academic textbooks with regard to factors comprising the global marketing environment. Three broad categories of factors are identified, the macro (i.e., ...
Bulgarian consumers' perceptions of products made in Asia Pacific
(1999)
Reports the findings of a study conducted among 135 Bulgarian consumers, examining their perceptions of products from five Asian Pacific countries. The most common source of information for evaluating these products was ...
Exporter-importer relationship quality: The inhibiting role of uncertainty, distance, and conflict
(2006)
The article examines the impact of uncertainty, distance, and conflict on key elements comprising the quality of the relationship between U.S. industrial exporters and their overseas customers. Information received from ...
Guest editorial: Export marketing: Developments and a research agenda
(2004)
Export marketing research over the last four decades has covered a number of theoretical and practical issues such as standardisation and customisation, export development processes, barriers to exporting, export performance, ...
Corporate social responsibility in international marketing: review, assessment, and future research
(2016)
Purpose – Although corporate social responsibility (CSR) has been an issue of major concern for marketers for more than half a century, only recently has it attracted the attention of international marketing researchers. ...