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Relevance and rigor in international marketing research: Developments in product and brand origin line of inquiry
(Edward Elgar Publishing Ltd., 2011)
Purpose, Meaning, Joy, and Fulfilment at Work
(Springer International Publishing, 2020)
The pursuit for finding purpose, meaning, fulfilment, and joy at work has proved to be an important consideration for the employees, the organization, and the society at large. Certain theories have focused on how people ...
Research developments in international marketing: A European perspective
(Routledge, 1991)
Fifty Years of Empirical Research on Country-of-Origin Effects on Consumer Behavior: A Meta-Analysis
(Springer International Publishing, 2016)
Country-of-origin (COO) effects, defined as the influence of foreignness of products/services on consumer choice behavior (Samiee 2011), has been one of the most frequently investigated topics in the field of international ...
Introduction: Institutions and Organizations: A Process View
(Oxford University Press, 2019)
Institutions—the taken-for-granted structures, practices, and meanings that define what people and organizations within their jurisdiction think, do, and aspire to—are all about process, even though this may not always ...