Search
Now showing items 1-4 of 4
Assessing the contribution of leading mainstream marketing journals to the international marketing discipline
(2010)
Purpose – Growing globalization in recent decades has been responsible for the emergence of a new stream of research focusing on international marketing. However, compared to domestic marketing knowledge, this field has ...
Environmentally friendly export business strategy: Its determinants and effects on competitive advantage and performance
(2015)
With the exponential growth of problems related to the natural environment, exporters are increasingly confronted with ecological challenges in their international operations. We present a study of exporting manufacturers ...
An analytical review of the factors stimulating smaller firms to export: Implications for policy-makers
(2007)
Purpose - Although exporting can offer many benefits to smaller manufacturers, a large number of these firms refrain from export operations as a result of insufficient stimulation. This paper seeks to critically analyse ...