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Marketing strategy determinants of export performance: A meta-analysis
(2002)
Identifying the marketing strategy elements that influence export performance has been the subject of sizeable empirical research. However, the findings reported in the literature are characterized by fragmentation and ...
Executive insights: Building successful export business relationships: A behavioral perspective
(2002)
Although the United States has been one of the leading actors in international trade, limited evidence exists as to individual U.S. company relationships with overseas customers. On the basis of a sample of 201 U.S. exporting ...
The role of foreign customer influences in building relationships with US exporting SMEs
(2003)
Despite the growing importance of relationship management in both academic and practitioner circles, little attention has been focused on the dynamics of international business relationships. This article examines the ...
Factors influencing the degree of international pricing strategy standardization of multinational corporations
(2001)
In response to certain important gaps identified in the global marketing literature, the focus of this inquiry is an investigation of the pricing strategies followed by manufacturing subsidiaries of multinational corporations. ...
An analytical review of the factors stimulating smaller firms to export: Implications for policy-makers
(2007)
Purpose - Although exporting can offer many benefits to smaller manufacturers, a large number of these firms refrain from export operations as a result of insufficient stimulation. This paper seeks to critically analyse ...