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Assessing performance outcomes in marketing
(2016)
Research in marketing has increasingly focused on building knowledge about how firms' marketing contributes to performance outcomes. A key precursor to accurately diagnosing the value firms' marketing creates is conceptualizing ...
Antecedents and consequences of an eco-friendly export marketing strategy: The moderating role of foreign public concern and competitive intensity
(2013)
Despite growing concerns about environmental issues worldwide, research on the subject in the context of international marketing is virtually absent. The current study sheds light on the green aspects of exporting, using ...
Assessing the contribution of leading mainstream marketing journals to the international marketing discipline
(2010)
Purpose – Growing globalization in recent decades has been responsible for the emergence of a new stream of research focusing on international marketing. However, compared to domestic marketing knowledge, this field has ...
Integrative assessment of exporting research articles in business journals during the period 1960-2007
(2010)
The manuscript reports on an integrative assessment of exporting research published in 821 academic articles during the period 1960-2007. Such an undertaking is deemed necessary due to the voluminous, multifarious, and ...
Advances in global marketing: A research anthology
(Springer, 2017)
Five decades of business research into exporting: A bibliographic analysis
(2010)
Although exporting has established itself as an important field of research within the overall international business discipline, no attempt has yet been made to provide a bibliographic analysis showing how the subject has ...
Environmentally friendly export business strategy: Its determinants and effects on competitive advantage and performance
(2015)
With the exponential growth of problems related to the natural environment, exporters are increasingly confronted with ecological challenges in their international operations. We present a study of exporting manufacturers ...