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Assessing the contribution of leading mainstream marketing journals to the international marketing discipline
(2010)
Purpose – Growing globalization in recent decades has been responsible for the emergence of a new stream of research focusing on international marketing. However, compared to domestic marketing knowledge, this field has ...
Corporate social responsibility in international marketing: review, assessment, and future research
(2016)
Purpose – Although corporate social responsibility (CSR) has been an issue of major concern for marketers for more than half a century, only recently has it attracted the attention of international marketing researchers. ...