Αναζήτηση
Αποτελέσματα 1-2 από 2
Corporate social responsibility in international marketing: review, assessment, and future research
(2016)
Purpose – Although corporate social responsibility (CSR) has been an issue of major concern for marketers for more than half a century, only recently has it attracted the attention of international marketing researchers. ...
Review of Research on CSR in International Marketing: 1993-2013
(Springer, 2016)
Although Corporate Social Responsibility (CSR) has been an issue of major concern for marketers for more than half a century, less attention has been paid to its international marketing dimensions. However, there is a ...