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The interplay between market intelligence activities and sales strategy as drivers of performance in foreign markets
(2019)
Purpose Exporting is a popular foreign market entry mode, especially among small- and medium-sized enterprises (SMEs). The success of SME exporters depends on their ability to establish and maintain profitable long-term ...
A Comparison of Formative Versus Reflective Approaches for the Measurement of Electronic Service Quality
(2019)
Drawing upon the extant literature, we examine the definition, conceptualization, and measurement of electronic service quality (e-SQ) and propose an alternative measurement approach. We posit that customers' perceptions ...
An empirical investigation of the antecedents and performance outcomes of export innovativeness
(2017)
The present study develops and empirically tests a conceptual model of the organizational, strategic, and environmental drivers of export innovativeness. The relationship between export innovativeness and export performance ...
A Proposed Conceptualization of Electronic Service Quality as a Higher-Order Formative-Indicator Construct
(Springer, 2015)
The conceptualization and measurement of service quality delivery through electronic channels has attracted significant research attention in recent years. Electronic commerce in general and online retailing in particular ...