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Types and sources of export information: Insights from small business
(1999)
DR. LEONIDAS C. LEONIDOU IS ASSOCIATE professor of marketing at the University of Cyprus and Athena S. Adams-Florou is a doctoral candidate in management at the University of Bath, England. This paper reports the findings ...
Barriers to international purchasing: the relevance of firm characteristics
(1999)
Despite trends towards growing globalization of the world economy, the further development of import trade is still hindered by a number of barriers. Based on a sample of 100 Cypriot importers, an attempt is made to assess ...
Bulgarian consumers' perceptions of products made in Asia Pacific
(1999)
Reports the findings of a study conducted among 135 Bulgarian consumers, examining their perceptions of products from five Asian Pacific countries. The most common source of information for evaluating these products was ...