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Export market expansion strategy: Differences between market concentration and market spreading
(1996)
In light of certain important gaps observed in the export marketing literature, a study was conducted to investigate the presence of significant differences in the profile and behaviour between the two generic export market ...
Types and sources of export information: Insights from small business
(1999)
DR. LEONIDAS C. LEONIDOU IS ASSOCIATE professor of marketing at the University of Cyprus and Athena S. Adams-Florou is a doctoral candidate in management at the University of Bath, England. This paper reports the findings ...
Factors Stimulating Export Business: An Empirical Investigation
(1998)
The article reports the findings of an empirical investigation into the export stimulation behavior of Cypriot manufacturers. The study revealed that the thrust of the motivation originated from internal and proactive ...