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Rational versus emotional appeals in newspaper advertising: Copy, art, and layout differences
(2009)
The article compares and contrasts rational versus emotional appeals in newspaper advertising, based on over 100 items comprising copy, art, and layout characteristics. Using a sample of 1,335 advertisements that appeared ...
Fifteen good years: An analysis of publications in management international review
(2009)
• This article presents a content analysis of Management International Review for the fifteen-year period 1993-2007. A total of 360 papers appearing in the journal during that period were analyzed to identify the key trends ...
Integrative assessment of exporting research articles in business journals during the period 1960-2007
(2010)
The manuscript reports on an integrative assessment of exporting research published in 821 academic articles during the period 1960-2007. Such an undertaking is deemed necessary due to the voluminous, multifarious, and ...
The international marketing environment: Textbook content versus educators' views
(2007)
The article analyzes the content of 18 international marketing academic textbooks with regard to factors comprising the global marketing environment. Three broad categories of factors are identified, the macro (i.e., ...