Τμήμα Διοίκησης Επιχειρήσεων και Δημόσιας Διοίκησης / Department of Business and Public Administration: Recent submissions
Now showing items 381-400 of 598
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Article
Evaluating the green advertising practices of international firms: A trend analysis
(2011)Purpose – Consumer scepticism about the credibility of green advertising around the world is growing. The article aims to provide a comprehensive assessment and trend analysis of green advertising practices of international ...
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Article
Cultural drivers and trust outcomes of consumer perceptions of organizational unethical marketing behavior
(2013)Purpose: The purpose of this paper is to develop and test a model that focuses on the cultural drivers and trust outcomes of consumer perceptions on issues pertaining to the unethical marketing behavior of firms. It ...
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Article
Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour
(2010)With the intensification of problems relating to the environment, a growing number of consumers are becoming more ecologically conscious in their preferences and purchases of goods. This paper presents the results of a ...
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Article
Drivers and outcomes of importer adaptation in international buyer-seller relationships
(2011)Notwithstanding the growing literature on international buyer-seller relationships, limited attention has been given to the crucial role of adaptation in enhancing relationship performance, especially from the standpoint ...
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Article
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Article
British consumers' evaluations of US versus Chinese goods: A multi-level and multi-cue comparison
(2007)Purpose - The article aims to identify differences in consumers' evaluations of goods made in either the USA or China at different levels of analysis
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Book Chapter
An Analysis of the Environmental Claims Made in International Industrial Advertisements
(Springer, 2015)Increasing pressures on preserving the bio-physical environment have motivated many firms to use advertising as a means to communicate an eco-friendly image and/or address specific ecological problems. However, a growing ...
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Article
Dynamic capabilities driving an eco-based advantage and performance in global hotel chains: The moderating effect of international strategy
(2015)Building on the dynamic capabilities theory, a model of organizational capabilities driving an eco-based competitive advantage and performance in the global hotel industry is tested. Data obtained from 102 hotel chains ...
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Article
Business Unethicality as an Impediment to Consumer Trust: The Moderating Role of Demographic and Cultural Characteristics
(2013)The article reports the findings of a study conducted among 387 consumers regarding their perceptions of the unethicality of business practices of firms and how these affect their response behavior, in terms of trust, ...
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Article
Rational versus emotional appeals in newspaper advertising: Copy, art, and layout differences
(2009)The article compares and contrasts rational versus emotional appeals in newspaper advertising, based on over 100 items comprising copy, art, and layout characteristics. Using a sample of 1,335 advertisements that appeared ...
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Article
Marketing strategy determinants of export performance: A meta-analysis
(2002)Identifying the marketing strategy elements that influence export performance has been the subject of sizeable empirical research. However, the findings reported in the literature are characterized by fragmentation and ...
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Article
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Book
Advances in global marketing: A research anthology
(Springer, 2017)
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Article
Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance
(2013)Building on the resource-based view, we develop a model of drivers and outcomes of environmentally friendly marketing strategies in the Greek hotel sector. Data collected from 152 hotels reveal that possessing sufficient ...
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Book Chapter
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Book Chapter
An Evaluation of Trends in Environmental Advertising
(Springer, 2015)Recent evidence has shown that green advertising has grown exponentially in the last two decades (Futerra 2008), becoming the driving force behind increasing public awareness of ecological issues and skyrocketing demand ...
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Article
Antecedents and consequences of an eco-friendly export marketing strategy: The moderating role of foreign public concern and competitive intensity
(2013)Despite growing concerns about environmental issues worldwide, research on the subject in the context of international marketing is virtually absent. The current study sheds light on the green aspects of exporting, using ...
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Article
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Conference Object
Internal and external drivers of green export business strategy: Their impact on competitive advantage and performance
(Academy of Marketing, 2012)
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Article
Exploring the consumer in former soviet republics
(1996)No abstract available for this article. © 1996 Taylor & Francis Group, LLC.